The Sigma personality means a rebellious macho an alpha phenomenal or high performing individual with a personality like that of a matador. But there is a deeper meaning to this.
Sigma rising is about Resilience.
Which can be compared to Matador’s act in a Bull fight. It is about facing the challenges and Finding inspiration to survive in a market which is already saturated. The growth process sometimes feels like a Matador going in a scene knowing there is a chance he either win or be hit by the bull and you die. But he still does it anyway!
It is about enjoying the ride in a decisional challenge a balancing act between fluctuations /market demands versus brand’s identity.
Where the heart want what it wants. We find a way to make things work.